The Brand


Made in Italy                                                                                                                                                        

JING YU is an independent project based in Milan. Presenting qualitative collections in fine fabrics and exceptional craftsmanship, at the same time, exploring the notion of visual expression in a new form with dialectic analysis to the philosophical eclecticism in design and art field. The refreshing emotionality in the brand’s womenswear project has re-inventing classics with a contemporary focus of silhouette and proportion. The aesthetic and spiritual values that constitute JING YU in the state of neutrality revealed an open conversation about sexual liberation, self-actualisation and fulfilment.


Nature is the ultimate luxury. We use eco-friendly fabric with high-tech made with 100% recycled polyester from post-consumer bottles, organic textile fibers with Global Organic Textile Standard certification to provide guarantees in terms of health protection, environmental sustainability and social equity.