The Brand

JING YU is a young independent project established in 2017. Presenting qualitative collections in fine fabrics and exceptional craftsmanship at the same time exploring the notion of visual expression in a new form with dialectic analysis to the philosophical eclecticism in design and art field. The aesthetic and spiritual values that constitute JING YU in the state of neutrality revealed an opening conversation about sexual liberation, self-actualisation and fulfilment.